A successful first step for the Nudge Challenge 2015

A successful first step for the Nudge Challenge 2015

Congratulations to the all participants of the first step of the Nudge Challenge, held during the “Week of Public Innovation” in Paris during the 16th of October.

The Jury was amazed at the quality and the creativity of all of the nudges that were presented. The 14 teams managed to produce quality nudges in a record time, and it was very hard to select a winner ! (detailed minutes will be soon released here)

We thank all of the people who took part in this adventure with us, and look forward to discovering more nudges during the second step of the Nudge Challenge.

The Jury :

      • Eric Singler : Nudge france – BVA
      • Francoise Waintrop : Nudge France – SGMAP

      • Céline Pelletier : Nudge France – SGMAP

      • Emanuele Ciriolo : European comission

      • Elsa Savourey : Nudge France

      • Etienne Bressoud : NudgeFrance BVA

      • Olivier Perrin : Ministère de l’écologie, du développement durable et de l’énergie

      • Gilles Pacault : Ilec-Prodimarques

      • Richard Bordenave : NudgeFrance – BVA

Congratulations to the three teams that were selected by the jury.

Grand prix

Team name : KitKettle

Nudge : StickUp “how to save energy and water with your kettle vith a visual nudge”


Team members : Audrey Blandin – Antoinette Kneuss – Alexia Noguera – Astrid Olleris – Marie Rambaud – Kevin Yassine


School program : Economie et Gestion de l’Entreprise (EGE) d’AgroParisTech

Coups de coeur

Team name: Game of Trays

Nudge: “how to spoil less food in cafeterias using power of gaming”

Team members: Simon Garret – Slava Mazlin – Baptiste Lefebvre – Solène Hervé – Louis Ryckembusch – Aymeric Chorlay

School Program : ITI Program, ENS

Team name: Market’sphere

Nudge: “How to waste less water in the toilets by nudging users to press the small button”

Team members: Olivier Rouanet – Lucas Pesenti – Marie Galès – Zoé Prévotes – Amélie Buge – Charlène Ceruti – Claire Isoulet

School Program : M2 Conseil et Marketing Stratégique, IAE Toulouse

Previous Belle journée pour « Réinventer Paris »